Top 5 Virtual Fitness Programs in Ireland Q4 2022

In the fourth quarter of 2022, the top 5 virtual fitness programs in Ireland showcased diverse trends in downloads, revenue, and active users. Here's a detailed look at their performance based on data from Sensor Tower.

Fitbit: Health & Fitness experienced notable fluctuations in its weekly metrics. Weekly revenue peaked at $25K in the final week of December, showing a general upward trend throughout the quarter. Downloads saw a significant spike in mid-December, reaching 59.7K, followed by another high of 42.6K in the last week of the month. Active users varied, with the highest number recorded at 118.9K in mid-October, ending the quarter at 112.2K.

Irish Life Dublin Marathon saw its downloads peak at 7.4K in the week of October 24, coinciding with the event period. However, post-event, the downloads dropped drastically, stabilizing at minimal figures by the end of November. No revenue data was recorded for this period.

Garmin Connect™ presented stable download numbers, with a noticeable increase towards the end of December, reaching 3.3K. Active users showed a steady presence, peaking at 66.1K in late October and ending the quarter with a slight rise to 65.9K.

Strava: Run, Bike, Hike maintained consistent weekly revenue, peaking at approximately $10.2K in the last week of December. Downloads fluctuated modestly, with a high of 1.5K in the same week. Active users saw a decline from 41.5K at the start of the quarter to 32.4K in early December, rebounding to 41.6K by the end of the year.

Sweatcoin Walking Step Counter had relatively stable weekly revenue trends, peaking at $423 in late September. Downloads showed a modest increase mid-quarter, reaching 949 in late October. Active users displayed a slight downward trend, from 22.6K in late September to 18.4K by the end of December.

For more insights and detailed data, visit Sensor Tower.